How to Build a Jewelry eCommerce Website

Now is a prime time to learn how to build a jewelry ecommerce website.


Shiny objects catch your eye?

Now is a prime time to learn how to build a jewelry ecommerce website. Fine jewelry is a hot commodity the world over. Ecommerce technology is more advanced than ever before. People everywhere are building businesses out of their homes. All you need is an idea and the right technology.

Fine jewelry is a hot commodity the world over. If you’ve held back exploring ecommerce in the past, it may be because you were worried about your level of technical expertise. But don’t worry: you don’t need to be a web design or development veteran. The right software does all of that for you at a minimal cost. Want to know the secrets of how to build a jewelry ecommerce website? Read on for tips and tricks.

How to Build a Jewelry eCommerce Website

Design a luxurious website

As we mentioned, you don’t have to have web design experience these days to set up a unique website. All you need to do is choose from a professional jewelry website templates like the ones offered by Shift4Shop and you can customize your website easily from there.

Include plenty of payment options Include plenty of payment options

Making big purchases requires a certain level of trust in the store a consumer buys from. Jewelry is expensive, so you’ll want to offer trust and protection to your shoppers. As you learn how to build a jewelry ecommerce website, you’ll come to understand that allying your store with brands like Amazon and PayPal can actually be a positive thing.

Set up a shipping provider Set up a shipping provider

Dealing with expensive goods means you need to have a certain level of trust with your shipping provider. Partnering with UPS, FedEx or another trusted shipping partner is the best way to go about it. Then, you can configure your shopping cart software to match up with your shipment for easier order processing.

Maximum efficiency is important when you learn how to build a jewelry ecommerce website. Finding the right tools included with your shopping cart software are crucial to running an efficient business.

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How to Sell Handmade Jewelry Online

Designing and creating your own jewelry is an art form, but that doesn’t mean you have to be a starving artist. The web is rife with ways to sell your own jewelry—but how do you choose the right one?

Unfortunately, sites like Etsy or Artfire take a huge cut of your profits, leaving very little leftover to cover the cost of your materials.

If you have friends in the jewelry industry, you might have heard about jewelry aggregate stores like Etsy or Artfire, communities of crafters that give you an inexpensive way to post, market and sell your jewelry to a large community of buyers. Unfortunately, sites like these take a huge cut of your profits, leaving very little leftover to cover the cost of your materials. You might get some exposure as an artisan but selling handmade jewelry online requires dedication to your business.

Etsy only features your products for a short amount of time after you join the site. After that period, you’ll find that you’re having a lot of trouble getting traffic to your products. The process of making a sale after your time as a featured artist is up can get frustrating. The idea of setting up your own site might seem daunting, but selling handmade jewelry online is easier than you could possibly imagine.

Consider setting up your own shopping cart software. There are plenty of cost-effective, feature-rich options on the market that give you the ability to run your own online store with no programming and no hassle. You’ll want to start with a few key steps to get your store set up, so take a look at some of the tips below.


Take multiple pictures of your products

But don’t just focus on pictures of your jewelry resting on tables and stands; show the product in action. Use photos of necklaces draped across necks, bracelets hanging luxuriously over wrists, and rings gracing fingers.


Choose the right shopping cart software

There are plenty of options on the market, but not all of them have the features that could make your online store successful. For example, how easy and flexible is your inventory control? When you run out of stock of a certain item, will your shopping cart software automatically mark it "sold out"? Are you allowed to post multiple images per product? These and more are defining features of why selling handmade jewelry online is more lucrative with your own business.


Customize your site to fit your style

With the right shopping cart, you'll get easy ways to customize your site design without a lot of programming knowledge. You want the look and feel of your site to reflect your products. Extra points go to a shopping cart software that gives you the ability to add social bookmarking and leverage extra features like picture “zoom” functions and simple shipping integration.

How to Sell Jewelry Online

Got an eye for shiny things? You could turn that talent into profit by learning how to sell jewelry online. From Zales to Tiffany, a world of profit-making potential awaits you when you start your first online business. All it takes is a little research, the right technology and a passion for success to get going.

What you won’t need is web design and development experience. With a software solution like Shift4Shop, you get readymade access to every tool you could possibly need for your store. In the beginning, you’ll need to focus on getting the word out. Then, you can keep a close eye on your sales as they start to come in.

Wondering what else goes into learning how to sell jewelry online ? Take a look at some tips below.


Fine jewelry requires a strong relationship with a distributor

You’ll be dealing with expensive goods, finely crafted from precious metals and gems. It should go without saying that you’ll need to trust your distributor. As a result, it’s crucial to spend a lot of time on choosing the right partner with whom to run your business.


Choose the shopping cart software platform with the strongest foundation

High-quality jewelry begs for a high-quality ecommerce software platform—a solution like Shift4Shop, for instance. With the right software, designing and launching your store are simple processes. That kind of efficiency continues into the business management process, giving you simple tools to spread the word, maintain customer relationships and set up simple integrations with shipping and software partners.


Figure out how you need to price items to turn a profit

Learning how to sell jewelry online requires a bit of math. When you choose a wholesaler, you’ll find that jewelry will be less expensive to buy in bulk than it is when it’s sold directly to the consumer. It’s your job to mark your products up, including a little profit wiggle-room for promotions and special deals you’d like to offer to entice people into your store.


Create a unique identity to attract customers

What makes your jewelry store different from the rest? Sure, you may carry the same brands as other online merchants, but you can position your store as a much more appealing option. Uniqueness is important in business as long as you make it clear to customers what exactly you sell right off the bat. As you learn how to sell jewelry online , you’ll understand that creating a brand comes down to truly understanding your audience.

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