The Perfect Website for Your Auto Parts Business

Build the perfect website with our eCommerce solution for auto parts stores

Boost Sales by Selling Auto Parts Online

Be part of the auto parts industry by conveniently selling auto parts online to car enthusiasts, repair businesses, and auto owners looking to repair their personal vehicles. With Shift4Shop, you can easily make your auto parts catalog available to shoppers worldwide. Start selling online in just a matter of minutes with a feature-rich platform that makes it simple to list, sell, and manage daily business operations.

Shift4Shop includes everything you need to succeed in selling your auto parts online. Insightful reports, innovative marketing tools, and 24/7 world-class support is at your fingertips, giving you the edge you need to outperform your competitors. And with free, frequent platform updates, you’ll always have access to the industry’s latest, most cutting-edge tools.

Start Your Auto Parts Store

Easily Sell Car Parts Online

Starting a business is a lot like starting an engine: you need the right framework, fuel and a spark. With Shift4Shop, a complete auto parts eCommerce website builder, you'll have access to everything you need to sell to the thousands of people who come to the web to equip their car with new parts. Target the worldwide automotive audience today with Shift4Shop's easy-to-use, innovative platform and ready-to-use auto parts eCommerce templates.

Start Your Car Parts Store

Auto Parts Dropshippers and Wholesalers

If you want to start a new auto parts business, you're going to need to find suppliers of your products. You'll also need to decide whether you want to house inventory, in which case you'd need warehousing space. Most small business owners aren't yet at the stage where they can budget for such needs, however — and there are other considerations too. Many auto parts are large, heavy, and otherwise unwieldy, which makes them difficult to safely handle and pack, so you face potential difficulties with shipping and handling as well as storage.

Of course, these factors may not be a problem for you if you have the resources for storage space and staff, but the odds are that you don't have these resources yet. In that case, you can still start your business through dropshipping. Dropshipping is a fulfillment model in which the products are sent directly from the supplier to the customer, with you keeping the difference between the cost of the product and the sale markup you apply on your online store. The best way to do this is to use an eCommerce platform with full support for dropshipping unlimited products, like Shift4Shop.


What are the Most Common Car Parts Sold on eBay?

Millions of customers visit eBay on a daily basis in search of their desired auto parts and accessories. In fact, eBay is such a popular market for auto parts that eBay introduced eBay Motors to help buyers and sellers connect for sales of parts and vehicles. With Shift4Shop, you can sell your auto parts on eBay through a powerful export and synchronization system. To make the best of your eBay opportunities, you should look at the types of auto parts most commonly sold and focus your efforts in that direction.

By far, the most popular auto parts on eBay are exterior parts like the following:

  • Grilles
  • Bumpers
  • Side mirrors
  • Headlights and tail lights
  • Other lighting products (fog lights, replacement bulbs, etc.)

Additionally, wheels and suspension parts are also very popular, including:

  • Tires
  • Hubcaps
  • Shocks and struts
  • Other suspension parts
  • Leveling kits

These parts can be standard replacements or aftermarket upgrades, and are popular because fitment is usually very easy to determine, plus many people prefer to buy these types of parts online due to the limited selections of local dealers.


Other car parts are in high demand on eBay as well, including:

  • Air conditioning compressors and control systems
  • All types of filters (air, fuel, etc.)
  • Jump batteries, chargers, and cables
  • Fuel pumps
  • Distributors, alternators, and other crucial ignition/motor parts
  • Brake system parts
  • Clutch kits
  • Comfort and decoration-related accessories like seat covers, decals, and replacement emblems

Selling Auto Parts for Profit

The goal for any business is to become profitable as soon as possible, especially if you've put down a large initial investment, so you need to ensure your sales are profitable as well. Intelligent sourcing of your products is important because it will save you money and allow you to keep your prices lower. However, selling at a profit goes beyond a matter of pricing — you can't always beat your competitors' prices, so simply trying to undercut all your competitors is not sustainable.

Instead, you need to develop your business as a brand customers can place their full trust in. This requires you to be knowledgeable about your products and attentive to your customers. This is much easier if you've developed a niche that lets you focus more intently on one particular market, such as an individual type of part (like lights only) or a specific make or model of vehicle. The tighter your niche, the more effort you can put into your business and the less competition you'll have.


Use high-quality product photos and accurate information to help customers choose the right parts. Be responsive to customer inquiries and develop consistent policies that will encourage them to buy from you. If visitors feel they can trust your business and that your approach is helpful to them, they're much more likely to convert.

Successful Online Stores Selling Auto parts

Auto Parts Sellers Thriving on Shift4Shop

monster transmission
classic chevy parts
ec carburetors
rv parts
acme tractor parts

Great eCommerce Templates for Online Auto Parts Stores

Set Up the Perfect Auto Parts Website in Minutes


Brother Auto

A Responsive Design automatically resizes and adapts itself to the device being used by the shopper optimizing the entire shopping experience. With a responsive design there is no need to maintain a separate version of the website for mobile and browsers.


Max Core

Buckle up and prepare yourself for a high performance theme that will leave your competition in the rear view mirror. Introducing Max, a fully responsive eCommerce theme that comes fully loaded with the latest features and a unique layout. Now you can confidently sell your products online and provide your customers with a smooth ride while navigating your inventory and checking out.

If you need assistance creating outstanding banner designs to go along with your amazing new theme, ask us how we can help customize your design to meet your particular style.

auto parts business opportunities

Auto Parts Business Opportunities

You may be surprised to learn how much opportunity can be found in an online auto parts business. While many industries seem a natural fit for eCommerce, many people are still accustomed to the idea of needing to visit a few local stores and junkyards to find the right part for their car. This exact scenario is what makes auto parts a perfect industry for selling online. If you can find and order what you need from the internet, you'll save all the time and effort involved in hunting down a part in your local area. Millions of customers are catching on, making auto parts one of the best industries for eCommerce — and yet some businesses are slow to adapt.

Being stuck in the past never helped anyone, especially not in business. Current trends show a consistent increase in customers who prefer to shop for auto parts online, as more people begin to understand that you can get the correct parts with much less effort than trying to find them the "traditional" way. Customers who purchase a part online rarely go back to poking through junkyards.

There's never been a better time to open an online auto parts store, and with Shift4Shop as your platform and dropshipping for fulfillment, you can do so with a minimal up-front investment.

Business Plan to Start Your Auto Parts Business

Here's an example of a business plan for an online auto parts business:


Identify a niche and decide how much to narrow it down.


Decide where to source your products, and connect with the supplier or dropshipper.


Name and register your business.


Create your online store with Shift4Shop.


Build your product pages with detailed, accurate information and photos to help customers make decisions.


Write comprehensive return, privacy, and shipping policies to inspire customer confidence.


When everything is ready, launch your online store.


Create an eBay store and use Shift4Shop's integration to export your parts onto eBay Motors. The connection between Shift4Shop and eBay will make it simple to keep your inventory synchronized across both channels.


Use Shift4Shop's integrations to sell on other channels as you see fit, such as through your Facebook Page and Google Shopping. You can manage it all from your Shift4Shop dashboard.


Follow your best practices while you run your business and keep an eye toward growth. Try different types of marketing and promotions and use A/B testing to determine which approach works the best.


As you grow, new opportunities will open up, so always keep looking ahead and preparing to scale at a comfortable rate.

How to Get Started Selling Auto Parts Online

Once you've reviewed all of the details on this page and have prepared your new auto parts business, you can start building your website. If you're looking for eCommerce software that can accommodate the unique needs of the shoppers looking for parts for their vehicles, Shift4Shop is the solution for you. Shift4Shop includes all of the features needed for auto parts stores, including integration with payment solutions, category filters, real-time rates from UPS and FedEx, and more. Get started for free today.

Get Started

Frequently Asked Questions

Where can I sell car parts for cash?

While many junkyards and local stores will take used parts off your hands, you won't get as much cash for them as you could if you sold them online. Selling car parts online exposes them to millions more customers, many of which are probably looking for the exact part you have, and are willing to pay a good price for it. If you're just getting started, you could try eBay — and if you're planning to start a business based on auto part sales, create an online store with Shift4Shop. Some sellers also have luck on Craigslist, but eBay seems to be more trusted by many customers. While choosing your marketplace, you can also look to established sellers to see what they're doing that makes them successful. Learning by example is a great way to receive a free education on how to sell car spare parts!

How to sell auto parts on Amazon

Amazon offers huge potential to online auto parts sellers, but also many challenges. First, you'll need to create a seller account, although you won't need to pay a monthly fee unless you're selling more products than allowed under the Individual account. When you list your parts, you won't be creating new pages for them — Amazon collects all listings for an individual product under a single product page — so you'll need to compete more directly with other sellers of the same items. Investing in Fulfillment By Amazon and keeping your prices low can earn you a shot at the coveted Buy Box, which is the first stop for many shoppers.

Competition is fierce, but hundreds of millions of customers shop on Amazon every day, so it can be extremely profitable! All Amazon sellers should back up their brand with their own eCommerce website, as this helps establish authority and place you ahead of other, smaller merchants, plus it offers another channel for you to sell from. Shift4Shop's Amazon integration makes it the perfect platform for working with Amazon.

How to grow a spare parts business

Growing your spare auto parts business has much in common with growing any type of business: you need to identify opportunities and develop them when possible. Your first concern is your customers — you want to build long-term relationships with them, so you should focus on creating a positive shopping experience. Some methods for accomplishing this include offering a loyalty program with reward points, holding frequent promotions and sales, and creating targeted email newsletters to engage your customers.

As you grow your customer base and become more profitable, you'll have enough resources to start trying different strategies. You may look into expanding your part selection or offering different shipping options, or start using pay-per-click advertising to increase your reach.

An important tip is to scale up at a rate your business can afford. Don't be afraid to take risks, but always calculate those risks against the potential rewards and never make business decisions blindly. Market research, continuous A/B testing, and an attentive mindset will help you go far.

How to sell auto parts on Craigslist

While we did mention that eBay tends to be the more trusted platform, Craigslist still has millions of users who rely on it for their needs, and you shouldn't ignore it as a potential sales channel. Selling on Craigslist involves most of the same best practices for selling on any platform, such as including detailed product information and numerous photos. The purpose is to strive for accuracy to ensure your buyers understand exactly what they're getting.

Craigslist is very easy to use. You just need to create an account and select the proper categories for listing your products, including your location and product types. You pay a small fee per listing and can re-list an item as needed, whether your listing expires or you come into possession of another of the same part.

As with any other sales channel, you also need to keep open communication with your customers and ship their items promptly. Make sure you work out all the details prior to delivery, including your receipt of payment.