Clearly Susan Finds Niche with Charming Hand Painted Glassware
Clearly Susan, based in Atlanta, Georgia, has been selling hand painted glassware, wine glasses, cake plates, dinnerware, serving pieces, furniture, pillows, and signs since 2001. The quaint, customer-favorite online store sells items for a myriad of occasions and holidays, including Thanksgiving, weddings, birthdays, Mothers’ Day, and graduation; as well as themed-designs such as animals, sports, travel, whimsical, cartoons, and more.
A Creative Start
Clearly Susan’s founder Susan Rehm’s entrepreneurial adventure humbly began as a passionate hobby: hand painting. Wanting to share her artistic pieces with friends, family, and people around the world, Susan set out to create an online store with Shift4Shop. Now, more than a decade later, the enchanting online store has a built a reputation for selling only the highest-quality, one-of-a-kind artistic masterpieces, helping people affordably add a touch of personalized elegance, beauty and charm to their homes and offices.
Adapting to Technology
As an increasing number of shoppers began seeking Clearly Susan’s hand painted glassware on their smartphones and tablets, Susan knew it was time for a dramatic web design overhaul. She turned to Shift4Shop’s selection of responsive themes for a beautiful, fast, and easy solution, allowing her business to maintain its competitive edge and unparalleled level of customer satisfaction.
But in 2016, Susan felt it was time to take things a step further with a custom responsive design. Impressed by her positive experience with Shift4Shop, Susan decided to entrust the Shift4Shop design team with the challenge of bringing her website vision to life.
New Design Yields Tangible Results
Clearly Susan’s website relaunch features a gorgeous new look, smarter navigation, and intelligent filters for an improved user experience and higher customer satisfaction. The new design, combined with Shift4Shop’s SEO tools – which Susan has recently subscribed to – has provided the business with tangible results: “I am very pleased with the results. My organic traffic is improving and my bounce rate has gone down. Plus, the right kind of traffic is now staying for longer.”
As for the design process itself, Susan couldn’t have been more impressed: “My Project Manager Michael Mezadieu is the best. I am a very detailed person and I know I drove him crazy. He was unbelievable in making sure I was happy with every little detail. I can’t thank him enough for his patience and good sense of humor.”
Words of Wisdom
So what advice does the successful business owner have for online merchants that have yet to go responsive?
“Responsive design is the only way to go if you’re looking to make it in eCommerce. Thanks to responsive design, my website looks just as good on mobile and especially tablet as it does on desktop. I am very pleased.
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