How to Sell Instruments Online

Share your love for music with millions

Start Your Instrumental Store

Turn Your Passion into Profit

If you’re a music enthusiast or curator of instruments, now is the time to turn your passion and hobby into a profitable business. Selling your instruments online is easy and hassle free — Shift4Shop has everything you need to build a professional, personalized store. You can be selling online, today, in a matter of minutes!

With 24/7 support, 99.99% uptime guarantee, and an intuitive, easy-to-use admin, you’ll find selling your instruments online easy and fun. Grow and expand your instrument business with countless marketing tools, a Search Engine Optimized website, social media integration, plus 1000+ features designed with your success in mind. With Shift4Shop, you’ll always have access to top-of-the-line tools and features.

To write a business masterpiece, you have to strike the right chords. Learning how to sell musical instruments online can be a great way to take your passion for melody to the next level. Everyone is buying online these days, and the eCommerce market is only growing bigger. Part of the reason for this is that it’s easier than ever before to get set up online.

You’ll want to do research before you jump into entrepreneurship, of course. That’s why you’re here, isn’t it? We could write a book on eCommerce success — but you just want a primer. To help you figure out how to sell musical instruments online, we’ve put together five tips that will get you started.

1. Research your distribution partner and open a relationship.

Who will supply your products? The first thing you want to do is research a wholesale distributor that specializes in musical instruments. It might be directly from a manufacturer like Fender or Zildjian—or it could be from an organization that sells across lots of brands.

Choose a distribution partner with a good reputation. Make sure the prices give you enough wiggle room to make your margin.

2. Find the software that will become your store’s backbone.

The right software is a crucial part of learning how to sell musical instruments online. It’s the foundation you build your store on. Choosing a software company with a good reputation and a solid support structure is important. Built-in multimedia tools for pictures and video can be nice extras to help you show off your instruments.

3. Work with a fulfillment partner so you don’t have to rent a warehouse.

Your products will take up a lot of space. Unless you want to rent your own warehouse, you’ll have to find another way.

Learning how to sell musical instruments online requires you to seek help in a fulfillment partner. Fulfillment companies will store and ship your products for you as you build your business.

4. Design a website that represents your audience.

You’re appealing to musicians, so you need a website that they’ll like. If you don’t have much starting capital, you can always find a design template that makes sense for your audience. If you want something completely unique, you’ll want to work with a design team.

5. Launch your store and grow through marketing.

Your store is stocked, designed and ready to go. But don’t launch quite yet. You want shoppers to start buying immediately, so it’ll help if you reach out to musicians through social media and other marketing channels first. Getting the word is a crucial part of learning how to sell musical instruments online.

Shift4Shop provides the Best eCommerce Solution for
You to Sell Instruments Online.

Unlimited Space for
Media Files

Add recordings and video to your product pages to help customers choose their instrument.

Organize by Manufacturer

Customers can find their favorite brands right away, an essential feature for an instrument store.

Related Products on
Product Page

Sell guitar strings, instrument cases, extra parts and more, displayed right on the product page.

Digital Download Products

Offer sheet music, guitar tabs, and more for sale through direct
digital download.

Sell on Mobile, Sell Socially, Sell Everywhere

Sell Everywhere

Social Network Integration

Sell on Facebook, get your items pinned on Pinterest, and provide an easy way for your shoppers to share your products with their friends!

Mobile-Friendly Shopping

More online shoppers are mobile-first than ever before. With Shift4Shop's mobile-ready store design, your customers can buy your instruments right from their computer, smartphone, or tablet.

Sell Everywhere

Sell online, on eBay, Amazon, Google Shopping, Facebook, Instagram, and many more.

Grow your Online Business with Our Sell More Tools

A suite of tools to help you sell more every day in your store

Sell More Tools
  • Daily Deals
  • Autoresponders
  • Group Deals
  • Abandoned Cart Emails
  • Make-an-Offer
  • Product Reviews Emails
  • Social Wish-Lists
  • Newsletter Smartlists
  • Gift Registry

Expert Technical Support.
When You Need it and How you Need it.

Your eCommerce platform is only as good as the people supporting it!

24 hour

24x7x365 Expert Support

Our Support Team never rests. Just like your business, we're always open!

Tickets, Phone and Chat

Contact us via our Support Ticket System, Phone or Live Chat.

US Based

United States Based

Never outsourced, our Support Team operates 100% in-house from our South Florida offices.